Media management

ONE DAY COURSE

Advertising is expensive – public relations is free, or it can be if you learn how.

In this intensive one-day workshop you will learn how to promote your organisation in a cost-effective and innovative way. Stage-by-stage our experts will take you through how to plan and implement your own media campaign.

• Work out what you want to say, who to – and why
  Are you looking for volunteers, raising money or simply raising your profile? You need to establish the objectives before you can devise the strategy
• Learn how the media works
  Your local paper, professional magazine and regional TV station all work in different way. We’ll show you the right way to impress them.
• Identify the stories you want to tell
  Find out how to use everybody in your organisation to discover what’s going on and then tell the world
• Write an effective press release
  What the media is looking for and how they want to get it
• How to get on TV and radio and how to perform for broadcasting
  Go through a live interview to see what it feels like and learn to become a natural on screen or behind the mic
• Why pictures will always sell your story
  How to provide still and moving images that will guarantee publication
• Devise a long-term strategy for media success
  Now you know how to do it, we’ll show you how to sustain momentum

Email info@jtc.co.uk for the date of the next open course.

We can also run this important course in-house for you.